Tasmania’s visitor economy.
Tasmania’s tourism industry consists of around 2,000 separate businesses and indirectly supports over 35,000 jobs in Tasmania. This represents just over 15% of total Tasmanian employment, and contributes around $2.55 billion to the economy, amounting to 9.9 per cent of the gross state product.
To grow Tasmania’s tourism industry, the Tasmanian Government released T21 – The Tasmanian Visitor Economy Strategy 2015-2020. The strategy is an enduring partnership between the public and private sectors to guide the development of Tasmania as a major destination.
Business Tasmania regularly provides information to local business on becoming ‘digital ready’. Below is an extract of a recent article about how to capitalise and provide value to visitors.
People visit Tasmania to spend time with friends and relatives living here or to visit interstate and international students studying in Tasmania. Almost half of all visitors who come to Tasmania every year come for a holiday and many are also drawn here to attend a variety of sporting and cultural events.
Travel for business is another important part of the visitor market and business events are a lucrative opportunity for the state as they deliver high yielding outcomes and contribute to our knowledge economy. Regardless of their reason for travelling to Tasmania, visitors spend money throughout the state.
Tasmanians also contribute to our visitor economy, spending money in our communities while travelling in the state for leisure or business. This all benefits the Tasmanian economy and communities in many ways – by stimulating the creation of new businesses and sustaining existing businesses; by creating and sustaining jobs, by encouraging population growth and by supporting cultural endeavours, the arts and creative industries. Having more airline seats, more Spirit of Tasmania crossings, better tourist roads and highways, new exciting accommodation, better parks and reserves infrastructure, new cafés and restaurants, more retail options and more vibrant local festivals and events, doesn’t just benefit visitors. It makes it easier for Tasmanians to travel, to eat out and be entertained. It also makes it easier for Tasmanians to be able to buy goods and services in their local community, to start new businesses and to enjoy the wonderful local lifestyle, experiences and events we have throughout the state.
There are many examples of how the visitor economy is reshaping regional communities and driving their resurgence. The mountain bike-led renaissance occurring in the Tasmanian townships of Derby and Maydena is just one example. Through the development of new mountain biking infrastructure, the local community is now investing in accommodation and services to support the growing number of visitors and enthusiasts, keen to test their skills on the world-class tracks.
The demand for new services and products to meet the needs of visitors in Tasmania has also stimulated a stronger sharing economy throughout the state. The introduction of new planning provisions to support accommodation based sharing options is now giving Tasmanian homeowners the opportunity to participate in the visitor economy and generate additional income from the spare capacity in their homes. Tasmania’s strong visitor growth has also stimulated the construction of more new hotels in Hobart and Launceston, with some to be operated by globally recognised brands like Marriott, Hyatt and Crowne Plaza.